Social media communication is a dynamic and critical area for The College of Global Studies at Arcadia University and represents a vital method of reaching our key target audience of students – it increasingly is also a key way for us to connect with parents, partners and faculty. This position will lead The College communications in this area while working as part of the Marketing department andreporting to the Marketing Communications Director. The position will help craft and implement a coherent and effective social media policy and strategy for The College.
Specifically, the role will drive content generation, execution and analytics of student and college blogs and social media platforms including Facebook, Twitter, Instagram and Snapchat. These efforts will be coordinated with other recruitment and marketing initiatives and be used to build brand awareness, communicate effectively with our target audience and to monitor competitor and best practice activity.
The College of Global Studies at Arcadia University (based in Philadelphia, PA), one of the largest campus-based international study programs in the United States, serves about 3,000 students each year from nearly 250 colleges and universities around the country. Namedt thenation’s #1 university for undergraduate student participation in study abroad by the Institute of International Education’s Open Doors Report for seven years in a row (2010-2016), Arcadia has more than 130 programs in 12 countries around the world.
Arcadia University is a top-ranked private university in Greater Philadelphia and promises a distinctly global, integrative, and personal learning experience that prepares students to contribute and lead in a diverse and dynamic world. A national leader in study abroad and international education, Arcadia has been named #1 in undergraduate study abroad participation by the Institute of International Education’s Open Doors Report for the past seven years. Approximately 3,900 students attend Arcadia, and the University’s 2,500 undergraduate students choose from more than 65 fields of study.
Applications must be submitted online through Arcadia's Human Resources portal to receive full consideration. Please do not email application materials to hiring manager.
For additional information and to apply, please visit: https://careers-arcadia.icims.com/jobs/ and submit a cover letter, resume and names and phone numbers of three professional references.
Application review will begin immediately. Posting will be removed from the website once we've established a sufficient talent pool for consideration.
Arcadia University seeks candidates of diverse cultural backgrounds and abilities. Arcadia University encourages members of underrepresented groups to apply. All offers of employment are conditional based on successful completion of a background check.
Social Media Outreach, Implementation and Analytics
Coordinate and execute the social media outreach efforts of The College across different platforms in support of both recruitment and marketing strategies and in-countrystudent communication. This includes the use of analytics and behavior tracking to develop key indicators to set benchmarks, gauge success and drive action. Tools include but are not limited to: Facebook, Instagram, Twitter, and Snapchat. This includes analytics; research into best practice and competitor activity; use of CRM and Big Tree website editing tools, contributions of social feeds into in-house platforms such as Passport 2.0; and management of student workers as related to social media, where needed. This also includes social media policy review and implementation.
Global Social Media Team Coordination
Co-ordinate global team of social media representatives from around the world to enhance strategies, share content, share best practice, monitor competitor behavior and leverage each other’s strengths. This includes reviewing overseas activity forbrand compatibility re image, tone, language & content. Ensure regular recorded meetings and the use of MyTCGS discussion space. In coordination with the Marketing Communications Director, this position will also develop and set expectations for each member of the team along with success evaluation practices and benchmarks for the College’s social media efforts to compare them with competitor efforts and best practice.
Social Media Advertising, Promotion, and Recruitment Support
Work with Director and AVP on social media advertising strategies, in terms of analytics, platform success, content creation, costing and targeting. Also working with the marketing, student outreach/services teams to drive promotional activity and support recruitment drives.
Social Media Project Implementation, including Blogs
Coordination of Student Blog Initiative through three recruitment cycles per year with 15-20 students per cycle. This includes email marketing to recruit, student communication, blog set up, editing, vetting and further promotional usage
*Proofreading, writing & editing of all marketing materials such as The College’s news blog, center blogs, catalogues, email marketing campaigns, website, other publications, advertising and materials.
*General Assistance to Marketing team: Merchandise administration; develop relationships with external vendors for purchasing and to research product options; shipping and storage control; fair attendance and support.
Received: From Marketing Communications Director.
Given: To student workers and to the global social media team in the form of project management and coordination of efforts around the world.
Required Knowledge, Skills and Abilities:
Other Requirements: (e.g., certificates, license required)