Arcadia University, Domestic

  • Digital Content Administrator

    Location US-PA-Glenside
    Category
    Staff
    Type
    Regular Staff Full-Time
    Department
    The College of Global Studies
  • Overview

    The Digital Content Administrator is responsible for maintaining the digital footprint of The College of Global Studies at Arcadia University. This is achieved through the management of the website and its content, digital branding activities across multiple platforms, and data collection and reporting. As part of the marketing department, this role collaborates with many other departments and staff at all levels, located in the US and overseas. The successful candidate will demonstrate an extraordinary attention to process and detail with the ability to provide insight into advancing the user experience across all platforms. He/she will be a good communicator and have an enthusiasm for online marketing innovation.

     

    The College of Global Studies at Arcadia University (based in Philadelphia, PA), one of the largest campus-based international study programs in the United States, serves about 3,000 students each year from nearly 250 colleges and universities around the country. Named the nation’s #1 university for undergraduate student participation in study abroad by the Institute of International Education’s Open Doors Report for seven years in a row (2010-2016), Arcadia has more than 130 programs in 12 countries around the world.

     

    Arcadia University is a top-ranked private university in Greater Philadelphia and promises a distinctly global, integrative, and personal learning experience that prepares students to contribute and lead in a diverse and dynamic world. A national leader in study abroad and international education, Arcadia has been named #1 in undergraduate study abroad participation by the Institute of International Education’s Open Doors Report for the past seven years. Approximately 3,900 students attend Arcadia, and the University’s 2,500 undergraduate students choose from more than 65 fields of study.

     

    Applications must be submitted online through Arcadia's Human Resources portal to receive full consideration. Please do not email application materials to hiring manager.


    For additional information and to apply, please visit: https://careers-arcadia.icims.com/jobs/ and submit a cover letter, resume and names and phone numbers of three professional references.

     

    Application review will begin immediately. Posting will be removed from the website once we've established a sufficient talent pool for consideration.

     

    Arcadia University seeks candidates of diverse cultural backgrounds and abilities. Arcadia University encourages members of underrepresented groups to apply. All offers of employment are conditional based on successful completion of a background check.

     

    Responsibilities

    Essential Functions:

     

    Website and Content management (60%)

    • Maintain, edit and support the website of The College through use of a Content Management System to ensure information is accurate and up-to-date.
    • Ensure the user experience is efficient, engaging, effective, trouble-free and informative to all target audiences using the site.
    • Collaborate with IT, main campus and other domestic and overseas teams throughout The College to ensure optimal marketing communication and structural efficiency throughout the website.
    • Monitor innovations and competitor activity online to ensure The College website remains exciting, fresh and relevant to its users.

     

    Digital communications and brand maintenance (30%)

    • Maintain The College's brand and content across all digital platforms including study abroad databases, aggregators and review sites. This includes updating content, editing entries, identifying new platforms and monitoring competitors.
    • Build and deploy email marketing campaigns through the CRM using HTML and the Adobe Creative Suite, (particularly Photoshop and Dreamweaver)
    • Assist domestic and overseas staff to implement web projects, online marketing campaigns and refine existing online content.
    • Identify and implement SEO improvements (based on analytics) and digital advertising support (google adwords, social media advertising)

     

    Analytics Reporting (10%)

    • Gather and evaluate data using Google Analytics and other tools on website traffic, referrals, online behavior patterns, and advertising tracking.
    • Create dashboards for highlevel web analytics for management use.
    • Monitor Search Engine Optimization (SEO) and make recommendations to enhance the effectiveness of the website and other platforms such as blogs, Chat, texting, emails and social media.
    • Monitor and aggregate email and online advertising statistics and report to marketing team and management.

     

    Marginal Functions

    Collaborate with student workers to provide support to the marketing team and help complete assigned tasks.

    Contribute to strategic advancements regarding the website and other online recruitment tools by collaborating with Marketing, IT and third party service providers.

    Assist other offices of The College of Global Studies as needed. Participate in projects for The College of Global Studies as needed. Other duties as assigned

     

     

    Supervision:

    • Received: This position reports to the Director of Marketing Communications.
    • Given: Student workers

    Qualifications

    Required Knowledge, Skills and Abilities:

    • Analytical Thinking skills: Successful applicant needs to demonstrate that they are solution oriented, capable of exercising independent judgement, mature in attitude and self-motivated.  
    • Technology skills, include, but not limited to: Intermediate level skills in HTML; Experience in building, tracking and analyzing email marketing campaigns; Proven ability to use Photoshop and Dreamweaver from the Adobe Creative Suite Intermediate level skill in HTML; Familiarity with Google Analytics and other online behavior tracking tools; Demonstrated knowledge and experience of a Content Management System; Actively works to understand and stay current with concepts, issues, and resources in applicable functional area(s).
    • Communication skills: Presents ideas and information clearly, concisely, and in an organized manner; Articulates clearly and effectively both orally and in writing including teams and internal/external interactions; Listens actively and exercises sound judgment about the manner in which communication occurs; Mature in attitude
    • Project Management skills: Exhibits strategic thinking and initative with respect to project management and The College's matters/initiatives, including self-motivated anticipatory action to drive resolution of The College's needs.
    • Experience working effectively with staff at all levels and from different cultures.
        
       

    Minimum Qualifications:

    • Bachelor's degree
    • Three years work experience in a professional setting.
    • At least two years of experience working with Content Management System.

    Preferred Qualifications:

    • Experience using a Customer Relationship Management tool such as Salesforce.
    • Experience working with Responsive Design is an advantage.
    • Marketing experience in the higher education field.
    • Creative or design abilities a plus.
    • Versatile, results-oriented team player.

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